Headed by Matthew Smith, our knowledge of the independent schools' sector started through helping schools with brand identity, photography, video, prospectus design and web development – all at a time when the internet was still in its infancy.

At the heart of our work was the relationship between schools and key stakeholders: prospective, current and former parents and pupils, as well as the wider community.

Building on this knowledge, Matthew launched and became Editor of Attain Magazine in 2006, a new style of publication for parents which quickly grew to become the sector's leading national magazine, read by Heads, teachers and parents at schools across the country. In 2020, Attain Magazine switched to be fully digital and became part of the Attain Guide, helping parents navigate the maze of independent education.